So many successful people speak about Market Access, Patient Access, Advocacy, Value Access, etc. to many definitions probably too much confusion and misunderstanding. I would like to say (simply) ACCESS with an innovative point of view, fact-based, fully compliant with the law (extremely important) and definitely effective and measurable. Is this a dream? Yes, probably for someone. So, stop “bla, bla, bla” and try to be really effective.
The first step is to understand which the barriers you have from a merely administrative and bureaucratic manner: so many internal Customers, several times, come to me and say: “…In a month we must bid and this is so relevant for our business: what we can do together?”
My (unpleasant) typical answer is: “Great, we can do NOTHING!”
Being prepared is not to take into consideration the typical business timing, sometimes so stringent but to build a more rounded vision and start creating a totally different Access Strategy: as it is a “strategy” it is quite obvious we must have time to allocate properly and the word “urgent” is not in our glossary.
John Doe
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